• xiik

    • xiik Brings the Heartland to Hollywood

    • 1/3/2008

    • By Kevin Kammeyer, Vice President of Marketing, xiik LLC
    • Merging of two businesses creates new contender in five top markets

    • Late 2007, Beyond the Box Media Group (BTB Media) made preliminary arrangements to acquire its longtime partner, Invectro I/T Solutions. The presidents of both companies came to an agreement on Tuesday that would merge the firms into one, specializing in Interactive Marketing.
    • For almost seven years, Santa Monica, CA-based Invectro has shown steady growth in the Web Development and Custom Software Solutions markets. The company frequently partnered with Bloomington, IN-based BTB Media to provide marketing and advertising services for clients. “With so many full-service marketing companies vertically integrating into web development, we really needed a strong marketing partner to fulfill our clients’ needs,” said Kenny Totrakarn, Invectro’s President. BTB Media President, Chris Overstreet, agreed that from its end, providing marketing and advertising without web development would leave a large portion of the company's client base underserved.
    • Totrakarn and Overstreet started the two companies in 2001, with an agreement to partner on projects that required skill sets from both teams. With BTB Media’s help, Invectro was able to successfully expand into the Indianapolis market and build momentum in Washington DC, as well. However, both leadership teams believed that growth was slower than desired without a cohesive brand reflecting that the partnership excelled in both web development and marketing.
    • xiik (pronounced zeek) LLC, the end result of this merger, will represent the best of both companies – strong web design and development, with a passionate focus on marketing and advertising. The company will maintain Invectro’s headquarters near Los Angeles, but will also consolidate the offices in Indianapolis and rebrand BTB Media’s presence in DC. During 2008, the new company plans to grow its market share by expanding offerings to new and existing clients. xiik has also laid groundwork to offer services in Las Vegas and New York City in the coming months. Overstreet, now xiik's Director of Operations, commented, “The client and partner feedback has been outstanding. They are really excited about the change and I feel that, for the first time, they actually understand what we are and what we can do for them. Fanatical clients – that’s our mission!”

     

    • About xiik LLC
      xiik LLC is a full-service marketing firm specializing in web development, print design and advertising. xiik's headquarters is based in entertainment capital, Century City, a suburb of Los Angeles, CA, with offices in Indianapolis, Chicago, Washington DC. The company lives it's credo of Creative Strategies for Creative People, best aligning itself with firms and organizations interested in new ways to engage their audiences both online and offline. xiik's mission is "to grow the population of xiik fanatics." It accomplishes this through outstanding customer service, product development and treatment of its partners and staff. For more information, please visit the xiik website or call 888.900.XIIK.
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