• xiik

    • xiik Geeks at the ‘xoo’ [Zoo]

    • 8/10/2008

    • By Kevin Kammeyer, Vice President of Marketing, xiik LLC
    • A weekend field trip to the Indianapolis Zoo prepares xiik's marketing team for a very personal presentation.

    • Recently, xiik’s Indianapolis-based marketing managers put on their exploring gear and ventured out in a jeep to visit the Indianapolis Zoo located in the heart of downtown Indianapolis, IN. As xiik gears up in preparation for the final stage in bidding for the Indianapolis Zoo web-site, to the team felt that nothing could prepare them better than spending a day with the with the animals. The purpose of the ‘expedition’ was to perform some in-house market research, experience life with the Zoo guests, and better prepare its Director of Operations and Director of New Media for delivering an informed and personal presentation to Zoo executives on Monday.
    • The xiik team has been working hard on preparing and gearing up for the Indianapolis Zoo bid for almost a month now, first presenting an RFP Response and then being selected as one of the few firms to deliver a presentation to the Zoo. Bringing with it experience with and referrals from the Indiana State Museum, Indianapolis International Airport and the Brebeuf HS, the team is confident that it will make an impact during Monday’s meeting. Chris Overstreet, Director of Operations, spoke of xiik’s capabilities, “This is the perfect fit. We’ve done large-scale sites for organizations with similar energy and demographics. Additionally, our excellent working relationship with their advertising agency [from partnering on the IN Dept. of Tourism website] will really aid continued brand consistency.”
    • The group had an incredible time creating some new memories as well as discoveries about themselves. “It’s all about personal touch and relating to our customer in every aspect of our business. Commitment and focus on our customer is our number one priority…it’s not just a story but a promise” stated Kevin Kammeyer, xiik VP of Marketing.
    • The company is hopeful for the Indianapolis Zoo business and remains confident that xiik can improve the Zoo’s marketing and business goals to increase memberships and web traffic. xiik Creative Director, Matt Pierson, noted, “Their current site is professional and well-done. We’d like to continue that tradition and add our own experience to it. The Indianapolis Zoo is a beautiful and fun place for kids and adults of all ages. We are thrilled for the opportunity to continue promoting the zoo as a premier Indianapolis destination.”

     

    • About xiik LLC
      xiik LLC is a full-service marketing firm specializing in web development, print design and advertising. xiik's headquarters is based in entertainment capital, Century City, a suburb of Los Angeles, CA, with offices in Indianapolis, Chicago, Washington DC. The company lives it's credo of Creative Strategies for Creative People, best aligning itself with firms and organizations interested in new ways to engage their audiences both online and offline. xiik's mission is "to grow the population of xiik fanatics." It accomplishes this through outstanding customer service, product development and treatment of its partners and staff. For more information, please visit the xiik website or call 888.900.XIIK.
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