• xiik

    • xiik Takes ALERA Interactive

    • 7/24/2009

    • By Christopher Maikish, Account Manager - Los Angeles, xiik LLC
    • The Arizona Labor and Employment Relations Association chooses xiik as its partner for its interactive marketing efforts.

    • xiik - Interactive Marketing has signed a deal to develop a new logo and web presence for ALERA, the Arizona chapter of the national Labor & Employment Relations Association (LERA). Formerly known as the Arizona Industrial Relations Association (AIRA), ALERA's rebranding signifies an effort to better align itself with its mother organization and its simple motto: "Shaping the Workplace of the Future." ALERA, in its own words, is a "unique organization where those interested in labor relations and human resources interact to learn more about the profession, share ideas, network and keep abreast of new developments and research."
    • ALERA's specific goals in rebranding are to enhance its visibility as the expert organization in its field statewide, as well as to build membership by engaging the current and future generations of labor and employment professionals. With clean branding, an interactive website, and a focused commitment to social media sites like Twitter, ALERA's initiatives are well within reach and come at a perfect time: Attention to labor and employment issues is growing with a new White House's promise to improve union and immigration policy, debate over the Employee Free Choice Act, and the ways in which technology is changing the landscape of the workplace.
    • xiik will enhance ALERA's marketing efforts with a new online presence and ongoing marketing support. The new website will promote and manage events efficiently, allow prospective members to join online, expose the organization's newsletter to a wider audience, and make the site content easy to update. Moreover, xiik Director of Operations Chris "Topher" Overstreet shared, "They also want their site to serve as an interactive forum for experts in employment issues. Members will be able to share info with each other outside of physical meetings. It'll even allow them to connect with experts beyond the membership of their Arizona chapter, which will enrich programs, elevate debate, and bring fresh perspectives."
    • Once the new online marketing is launched, xiik will measure increases in web traffic over the next year, as well as evaluate increases in conference attendance and general membership.
    • ALERA's online debut is scheduled for Fall of 2009.

     

    • About xiik LLC
      xiik LLC is a full-service marketing firm specializing in web development, print design and advertising. xiik's headquarters is based in entertainment capital, Century City, a suburb of Los Angeles, CA, with offices in Indianapolis, Chicago, Washington DC. The company lives it's credo of Creative Strategies for Creative People, best aligning itself with firms and organizations interested in new ways to engage their audiences both online and offline. xiik's mission is "to grow the population of xiik fanatics." It accomplishes this through outstanding customer service, product development and treatment of its partners and staff. For more information, please visit the xiik website or call 888.900.XIIK.
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