xiik - Interactive Marketing

- xiik Launches New Site for Junket Productions, Inc.
- 9/1/2009
- By Christopher Maikish, Account Manager - Los Angeles, xiik LLC
- NY-based production company's site includes interactive Flash timeline, online streaming video and animated movie consisting of live action and 2D/3D artwork.
- xiik Interactive Marketing has developed a new web presence for entertainment pioneer, Junket Productions, Inc. (JPI). The legendary creator of the now ubiquitous film promotional tool - the satellite media tour (SMT) - JPI has spent the past thirty years partnering with nearly all of the major Hollywood studios to bring to the masses celebrity press junkets that create buzz and elevate interest in major new releases.
- Broadly speaking, Junket Productions, Inc. wanted a visually stunning, yet understated website that would speak, primarily through video and photography, to the integrity of their brand's product and services. A few key goals for the new web presence were achieved: first, xiik's design tells the JPI story through an interactive timeline, which begins in 1979 with owner Dominick Azzaro's first satellite media tour for Alfred Hitchcock's final film, Family Plot. Related conversely to their wish to celebrate their longevity is their desire to remain on the cutting edge of technology. In addition to being the first in the press junket pool to offer clients an HD option and "tapeless" interviews, JPI has added interactive components to their website which offer clients and crew more immediate access to the media they create. Utilizing the popular Stickam API, their Client Login enables clients to view SMTs streaming directly from the website. The Crew Login provides crew out on location with access to production schedules, bringing even more efficiencies to their daily operations. Additionally, visitors to the site perusing the junket video archives are now be able to interact with their favorite social media sites via a sharebar for each featured project.
- A final defining aspect of the site is an exciting video element, used to illustrate the power of their satellite media tour (SMT) product. Created with a blend of Maya and After Effects, this 3D animated video combines live action and 3D animation to catapult the viewer through the transmission of a live interview from an LA studio to destinations around the globe.
- Commenting on the entirety of the project, xiik Creative Director Matt Pierson shared the following: "I think I speak for all of the xiik team when I say that we're ecstatic to be working on Junket's marketing. Since I was a little kid, I've loved movies and entertainment trivia. Couldn't get enough of it. Needless to say, it has been great fun to be developing a website for a company that plays such an important promotional role in the entertainment industry. With any website we create, we really have two main goals in mind: first and foremost, we want to make our client happy by providing a user-friendly experience. Now, if we can continue to innovate in terms of our design and development abilities all while keeping our clients satisfied, then I feel that we've done the job we initially set out to do. I think we accomplished these goals with the Junket website, and I can't wait to share it with everyone."
- Junket Productions Inc.'s new web presence launched September 1, 2009 with a flurry of enthusiastic industry feedback.
- About xiik LLC
  
  xiik LLC is a full-service marketing firm specializing in web development, print design and advertising. xiik's headquarters is based in entertainment capital, Century City, a suburb of Los Angeles, CA, with offices in Indianapolis, Chicago, Washington DC. The company lives it's credo of Creative Strategies for Creative People, best aligning itself with firms and organizations interested in new ways to engage their audiences both online and offline. xiik's mission is "to grow the population of xiik fanatics." It accomplishes this through outstanding customer service, product development and treatment of its partners and staff. For more information, please visit the xiik website or call 888.900.XIIK.
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